Gala dinner at the Grand Egyptian Museum with the Pyramids illuminated at night

Strike Media Presents

THE NEW MAP

نرسم المستقبل


Marsoum Developments

Launch Event · Grand Egyptian Museum · Giza · 2026

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The Brief

Event at a Glance

Event
Marsoum Developments New Project Launch
Date
8 September 2026
Venue
GEM Fine Dining Terrace · Giza
Guests
1,500 PAX
800 General + 700 VIP
Catering
5-Star Hotel Catering Partner

Full branded dining floor at the Grand Egyptian Museum — Marsoum Developments event at dusk

The Venue

Grand Egyptian Museum

Fine Dining Terrace · Giza

0
Total Terrace Area
0
Maximum PAX Capacity
1 / 1
Direct Pyramid View
0yrs
Of History as Backdrop

The only venue in Egypt where your launch event is witnessed by 5,000 years of civilization. The Grand Egyptian Museum Fine Dining Terrace is not a backdrop — it is the statement.

Marsoum Developments branded outdoor pavilion — THE MAP JUST CHANGES

The Concept

THE
NEW MAP

نرسم المستقبل

The Experience

The Guest Journey

Four acts. One unforgettable night.

01

Arrival

Branded valet. Monumental steel arch. 300m red carpet corridor. The first hero moment.

02

The Promenade

Registration desks. Living Map floor projection. Live engraving artist. Arabian horse photo moment. Signature perfume bar.

03

The Reveal

Terrace opens. Full scale hits. Pyramids on the horizon. 1,500 tables in navy and gold.

04

The Moment

CEO on stage. Project unveiled. Heritage orchestra. The headliner. The night remembered.

Guests arriving at the Marsoum entrance arch at night — red carpet, navy and gold

Act 1 · Arrival

The First Impression

  • Valet & Drop-Off
    Branded valet stands. Marsoum uniforms. Arabic welcome.
  • The Entrance Gate
    Monumental arch. “THE NEW MAP” in gold relief. First hero photo moment.
  • Red Carpet Corridor
    300m curated promenade. Warm amber uplighting. Arabic oud music.

Act 2 · The Promenade

Signature Moments

Four activations engineered to be photographed, shared, and remembered.

Gold photo zone activation
01

The Living Map

Floor projection of the Egypt map in gold and navy. Guests walk across it. The Instagram moment.

Registration desk with a direct Pyramid view
02

The Engraver

A master artisan hand-engraves guest names on stone tablets in Marsoum style. A keepsake they carry home.

Rearing white horse sculpture inside the Marsoum photo zone arch
03

The Arabian Horse

The Marsoum horse — rearing, illuminated — framed in a monumental navy arch. The brand motif guests photograph and carry home.

Marsoum branded perfume bar on the red carpet promenade — Scent · Identity · Legacy
04

The Perfume Bar

A glass-and-gold cabinet of signature scents — "Scent · Identity · Legacy." Guests choose and take a bottle. The brand they carry home in every sense.

The dining floor at the moment of the reveal

Acts 3 & 4

The Night Turns

The Reveal

The terrace doors open and the full scale of the night lands at once — 12,500 square metres of illuminated stone, the horizon opening onto the Pyramids, 150 tables dressed in navy and gold falling away toward the light. Conversation stops. That silence is the design intent.

The Moment

The CEO takes the stage and the project is unveiled against 5,000 years of skyline. Dinner follows in five-star service. The heritage orchestra gives way to the headliner, and the last frame of the night is a stage, a crowd, and the Pyramids behind them.


Spatial Design

The Floor Plan

Every square metre accounted for.

Grand Egyptian Museum terrace floor plan
  • 0
    Total terrace area
  • 0
    Invited guests
  • ~0
    Round tables (10 pax each)
  • VIP ZONE
    Separate carpeted section + full dedicated service
  • STAGE
    20m × 8m facing the Pyramids
  • 2 ZONES
    General floor + VIP elevated section
GEM dining terrace at dusk

Entertainment

The Programme

Three tiers. One rising arc.

Headliner
Premium Arabic Artist
Classical, emotional, culturally resonant. The name that makes the invitation impossible to decline.
Opening Act
Egyptian Heritage Orchestra
A 30-minute set that opens the night and sets the register — heritage first, spectacle second.
Ambient
Living Art Performers
Costumed in engraving-inspired attire, moving quietly through the dining floor all evening.

F&B Concept

A Mediterranean Journey
— from Alexandria to Cairo

Catering Partner
Five-star hotel standard
Four Seasons, Marriott, or Hilton Egypt — full banqueting brigade at 1,500 pax scale.
Menu Concept
Mediterranean mezze → Pan-Arabic main → Egyptian dessert
A three-act menu that mirrors the arc of the evening itself.
Table Design
Navy linen · Gold cutlery · Stone centerpieces
Amber candlelight throughout — warm enough to photograph, low enough to keep the Pyramids in frame.
Welcome Drink
“The New Map” signature mocktail
Served on arrival by uniformed ushers along the promenade.

Event Day

Hour by Hour

From venue takeover to valet retrieval.

14:00
Setup
Full venue takeover
17:00
Rehearsal
AV test & staff briefing
18:30
VIP Doors
VIP guests & cocktail hour
19:30
All Guests
1,500 seated, orchestra plays
20:30
Reveal
CEO on stage, project unveiled
21:15
Dinner
5-star service begins
22:15
Headliner
Main act, Pyramids in frame
23:30
Close
Gifts distributed, valet retrieval

Budget

Investment Framework

Three routes to the same skyline.

Essential
12–15M EGP

Strong event, lean production. Every core moment delivered without excess.

Recommended
Premium
18–22M EGP

The full experience — every activation, the headliner, and the production values this venue demands.

Signature
25+M EGP

Legacy-tier. One for the record books, and the press coverage that follows it.

* Estimates inclusive of venue, production, catering, entertainment, branding & PR.

Marsoum Developments branded press and media wall Press wall, step-and-repeat, and a media programme built for the morning after.

Proven Execution

Marsoum Has Done This Before

The brand. The scale. The presence — delivered.

Marsoum Developments branded activation pavilion at a previous launch event

Activation

THE MAP JUST CHANGES

Branded Entrance Pavilion

Marsoum Developments multi-project press wall — Zanobia and more

Media & Press

THE MARSOUM PORTFOLIO

Step-&-Repeat · Multi-Project Presence

Marsoum's event presence is already legendary — the GEM night will be the pinnacle.

The GEM Fine Dining Terrace with a direct view of the Pyramids of Giza

We already did this.
At this venue.

Why Strike Media

The Team That Has
Been Here Before

01
GEM Track Record
We produced Golden View Developments’ launch at this exact venue — 1,200 guests, July 2025.
02
End-to-End
Strategy → concept → production → PR → media. One team, one vision.
03
Real Estate Specialists
Our portfolio spans premium real estate launches across Egypt.
04
Speed + Quality
A full event of this scale delivered within a 6-week timeline.
The Grand Egyptian Museum at night — THE NEW MAP light beams

“The map just changed. This is where the new one begins to be drawn.”

نرسم المستقبل

01
Scope Alignment Meeting
02
Concept Lock & Venue Booking
03
Full Proposal Delivery

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